Business Model Analysis: A Multi-Method Approach

摘要

A business model is a set of assumptions about how an organization will perform, by creating value for all the players on whom, it depends, not just its customers. This paper discusses a multi-method approach to consistently analyzing the structure, the behaviour and the dynamics of business models in order to identify possible optimizations. The method utilizes object-oriented analysis for analyzing structural and behavioral aspects and system dynamics to analyze value creation dynamics.