Study on Methods Based-on Network Environment for Promoting Competitiveness of the Life Insurance Enterprises in China

摘要

The paper first analyzes the fierce competition situation which life insurance enterprises in China are facing and their network environment.From aspects of creating personalized online marketing life insurance brand,developing life insurance products under Internet,taking the re-intermediary mode,applying strategic network ideas to integrate tradition and network marketing channel,and setting up a life insurance marketing model under advantages of insurance and network environment,the paper put forward the countermeasures for promoting competitiveness of the life insurance business enterprises in China.