A Conceptual Framework to Dig Marketing Rules of Olympic Games Based on Text Mining

摘要

In the history of Olympic Games, there are no documents of marketing laws or rules. In this paper, Text mining was used when structuring the framework of marketing rules of Olympic Games. Text mining (TM) is a data processing technology through which potential and possible data relations or rules can be dug out from large number of unstructured text information. The main purpose of this paper is to automatically summarize marketing rules in order to improve access to the large number of existing and future cases. Therefore, techniques are developed for identifying and extracting relevant information from disarranged text.