On Appropriation of Affective Resources on Advertising Market

摘要

Advertising is an important method for enterprises to carry out market popularizing in modern competitions. More and more advertising producers begin to pay attention to peculating the affective force of the consumers. They want to move the consumers and arouse their sympathy in order to achieve their goals by means of exerting the affective force of their brands, as well as describing the functions and notions of their products.