Consumers Perceptions and Acceptances Towards Mobile Advertising: An Empirical Study in China

机译：消费者对移动广告的感知和接受：在中国的一项实证研究

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This research presents an integrated model for explores consumer''s perceptions and acceptances towards mobile advertising based short message service via an empirical study. A research framework for measuring acceptances toward mobile advertising is deve

机译：这项研究提出了一个综合模型，通过一项实证研究，探索了消费者对基于移动广告的短消息服务的看法和接受程度。开发用于衡量对移动广告的接受度的研究框架

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来源
《Wireless Communications, Networking and Mobile Computing, 2007 International Conference on》|2007年|P.3775-3778|共4页
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作者
Dehua He; Yaobin Lu;
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中图分类工业技术;
关键词
advertising; electronic commerce; electronic messaging; mobile computing; China mobile advertising; innovation diffusion theory; short message service; task-technology fit theory; unified theory of acceptance and use of technology;

机译：广告;电子商务;电子消息;移动计算;中国移动广告;创新扩散理论;短信服务;任务技术拟合理论;技术接受与使用统一理论;
入库时间 2022-08-26 15:15:52

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4. Consumers Perceptions and Acceptances towards Mobile Advertising: An Empirical Study in China [C] . Gang Du, Zhibin Jiang, Xiaodi Diao 2007 international conference on wireless communications, networking and mobile computing . 2007

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5. A study of direct-to-consumer television advertising for prescription medications and consumer acceptance, perception, and behavior. [D] . Khanfar, Nail M. 2005

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Consumers Perceptions and Acceptances Towards Mobile Advertising: An Empirical Study in China

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