Factors Influencing New and Repeated Buyers'' Intention to Shop Online in China: A Comparatively Empirical Study

机译：影响新买家和回头客在中国网购意愿的因素：一项比较实证研究

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Classifying and studying new and repeated online buyers and finding out the differences is quite important for enterprises that sell goods online to formulate market strategies. This paper investigates and compares the factors that influence new and repea

机译：对新的和重复在线买家进行分类和研究，发现差异对销售商品的企业来说是制定市场策略的企业非常重要。本文调查并比较影响新的和重新的因素

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来源
《Wireless Communications, Networking and Mobile Computing, 2007 International Conference on》|2007年|P.3494-3497|共4页
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Chang Ya-ping; Zhu Dong-hong;
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中图分类工业技术;
关键词
electronic commerce; marketing; social aspects of automation; Chinese online buyers; convenience factor; market strategy; online shop; personal information security; shopping feeling; trade reliability; usefulness factor;

机译：电子商务;市场营销;自动化的社会方面;中国在线买家;便利因素;市场策略;网上商店;个人信息安全;购物感觉;贸易可靠性;有用性因素;

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Factors Influencing New and Repeated Buyers'' Intention to Shop Online in China: A Comparatively Empirical Study

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