The development of a new product is probably the most difficult and the most critical process for a company. Globalisation has brought a complex set of pressures highlighting the customer's thirst for new products with a particular emphasis on quality and affordability. To achieve this, companies are increasingly looking to utilise more efficient tools within the concurrent product development environment. Common workspace in this environment is considered to be the product model. Current research efforts are developing and refining tools for its efficient representation, as well as for its reliable transfer to various platforms and domains. However much less effort has been devoted to its conception and development in the early design stages. Yet it is at these stages where a successful product is determined, since the understanding of the customers needs the current technology and its merits can be implemented at a minimal cost. Hence achieve a great advantage over any competitor.
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