Implementing an online shop can be a risky project, since there's no widespread and profound knowledge or experiences. This guideline is intended to support the management of organizational, technical and human challenges in online shop implementation projects. An overview of the implementation process is given. Subsequently, the development of a concept, using the services offered by a company to its customers, is discussed. Prototyping, realization and operation of the online shop are further topics. The last part introduces some practical "helper" tools for the implementation of online shops.
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