The Application of Game theory in the Competition of Product Design-'Pigs' payoffs' and the designing strategy of small and Medium-sized enterprises

摘要

While introducing the basic thought of the Game theory, this paper discusses the strategic problems of competition for product design among small and medium-sized enterprises. By analyzing the phenomenon of " Pigs' payoffs ", it further illustrates the rationality of “following strategy” when the small and medium-sized companies are involved in the designing competition.