This study aims at refining the quality of decision-making processes and improving the effectiveness of new product development. The objective of a decision-making process is basically to weight several alternatives, each aiming to attain some of the required objectives and to pick the best one in the complete set. New product introduction has long been categorized as the core function of corporations if they want to stay competitive in an increasingly competitive global market. Nowadays rapidly changing and highly uncertain environment makes the new product development extremely complex and vague in nature. In order to bring a solution to this complex decision, this study aims to identify decision points in the process of new product development and vagueness factors affecting the process. Therefore, the MULTIMOORA (Multi-objective Optimization by Ratio Analysis plus the Full Multiplicative Form) approach based on Interval-Valued Intuitionistic Fuzzy (IVIF) is the proposed approach to shape the decisions. An application is presented to demonstrate its potential. A comparative analysis of the results validates the proposed method.
展开▼
