Product development partner selection based on ELICIT information

摘要

Product Development (PD) is a very crucial area for companies that want to hold a competitive and strategic advantage in the market. PD partner becomes the long-term partner; hence its selection is a critical process. In this paper, the PD evaluation and selection procedure are approached as a multi-criteria decision making (MCDM) process in which the ELICIT information-based framework is suggested. The main aim of the process is to create a flexible decision-making environment for decision-makers with linguistic expressions. The recommended methodology is tested with a case study by a Turkish agriculture firm, and the results are presented in the paper.