NON-INVASIVE SYSTEM AND METHOD FOR PRODUCT FORMULATION ASSESSMENT BASED ON PRODUCT-ELICITED BRAIN STATE MEASUREMENTS

摘要

A non-invasive product customization system and a method of customizing a product formulation is provided. Brain activity of a user is detected in response to an input of a product formulation into a brain of the user via a sensory nervous system of the user. A mental state of the user is detected based on the detected brain activity. The product formulation is modified based on the determined mental state of the user. The modified product formulation may be presented to the user in a manner that modulates the mental state of the user.