Measuring the effectiveness of social media owned by local government leaders in communicating smart city programs

摘要

Smart city is one of the innovation programs that is now being intensively developed in Indonesia as a step in the modernization and adoption of technology to a broader sector. Leadership in a city is an important factor in the success of a program. The purpose of this study is to measure the effectiveness of Instagram social media owned by Oded Muhammad Danial as mayor of Bandung in communicating government programs that focus on Bandung Smart City. This research method uses descriptive qualitative method with content analysis approach using Oded Muhammad Danial’s personal Instagram account data during the period 18 September 2018 to 31 October 2019. The results of this study successfully revealed that each priority area of Bandung Smart City does not have balanced communication intensity. The implications of this study will be discussed further.