Moving from Manufacturing to Software Business: A Business Model Transformation Pattern

摘要

Regularly changing the business model of an enterprise becomes a necessity for surviving and prospering in the dynamic business world of today. To cope with this task enterprises need tools for Business Model Innovation (BMI). One of such tools can be a library of patterns. While there are attempts to build libraries of patterns of business models, they concern the patterns of to-be models. This paper focuses on the transformational patterns that show how to create a new model based on the current one. It considers a real example of a business model transformation in progress and designs a pattern based on this transformation. The main idea of this pattern can be formulated as "transforming from a manufacturing business to becoming a provider of software services that can predict the needs for maintenance of equipment used in manufacturing lines". For building the pattern enterprise models before and after transformation have been built and then compared. The modeling has been done using a so-called Fractal Enterprise Model (FEM). FEM ties various enterprise business processes together and connects them to enterprise assets (resources) that are used and/or are managed by the processes. The proposed pattern is also expressed using FEM syntax, but in difference from the concrete models, it is depicted on a much higher abstract level.