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Sequence-Aware Recommendation with Long-Term and Short-Term Attention Memory Networks

机译:具有长期和短期注意力记忆网络的序列感知推荐

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Next item recommendation is an important yet challenging task in real-world applications such as E-commerce. Since people often carry out a series of online shopping activities, in order to predict what a user may purchase next, it is essential to model the user's general taste as well as the sequential correlation between purchases. Existing models combine these two factors directly without considering the dynamic changes of a user's long-term and short-term preferences. Meanwhile, when a purchase session contains multiple items, not all of them have the same impact on the next item to purchase. To address these limitations, we propose a model that introduces hierarchical attention to dynamically balance between general taste (long-term preference) and sequential behavior (short-term preference). To weight individual items in the same session, we design a neural memory network with attention mechanism to learn the dynamic weights. Our model can adapt the embedding of each session as well as the embedding of long-term and short-term preferences. Extensive experiments on three real-world datasets show that our model significantly outperforms state-of-the-art methods based on commonly used evaluation metrics.
机译:在电子商务等现实应用中,下一项推荐是一项重要而又具有挑战性的任务。由于人们经常进行一系列的在线购物活动,为了预测用户接下来会购买什么,因此必须对用户的总体口味以及购买之间的顺序相关性进行建模。现有模型直接将这两个因素结合在一起,而没有考虑用户长期和短期偏好的动态变化。同时,当购买会话包含多个项目时,并非所有项目都对下一个要购买的项目具有相同的影响。为了解决这些局限性,我们提出了一个模型,该模型引入层次结构注意,以动态平衡一般口味(长期偏好)和顺序行为(短期偏好)之间。为了在同一会话中对单个项目进行加权,我们设计了具有注意力机制的神经记忆网络来学习动态加权。我们的模型可以适应每个会话的嵌入以及长期和短期偏好的嵌入。在三个真实数据集上的大量实验表明,我们的模型大大优于基于常用评估指标的最新方法。

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