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Analysis of Macro Factors of Welfare Lottery Marketing Based on Big Data

机译:基于大数据的福利彩票营销的宏观因素分析

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摘要

In order to analyze various factors of welfare lottery marketing in China objectively, we utilize several regression models to analyze the macro factors of the annual sales of welfare lottery. Afterwards, we adopt different CART decision tree models to analyze the micro factors of the daily sales of welfare lottery. The experimental results show that the learned rules can provide an objective basis for scientific selection of marketing strategies.
机译:为了客观地分析中国福利彩票营销的各种因素,我们利用几种回归模型来分析福利彩票年销售额的宏观因素。然后,我们采用不同的CART决策树模型来分析福利彩票日销售的微观因素。实验结果表明,所学规则可以为科学选择营销策略提供客观依据。

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