Derivation of Hashtag (#) Factors for Hashtag Marketing Model (HASHMAM) in Social Media Platform

摘要

Online marketing recently is close to social media platforms because from the past few years the phenomenon of social media had appeared and done conquer users all around the world such as the story of Facebook. This situation had brought the opportunity to the marketing field by getting involved in promoting any existing business on social media platforms. This is referred to as the issues of social media marketing. Unfortunately, the lacks of guidelines make the social media marketing approach still have gaps to be filling up. The main problem exists when the marketer has less of followers or friends on social media. Even though the status mode already on public view, but if the marketers are not well known then only a few social media users going to view their marketing status. To solve this problem, the guideline which can improve and increase the level of spreading the marketing status on social media as effectively is significantly needed. This is where the Hashtag can play an important role. This paper is the aim on how to develop a Hashtag marketing model which contains the Hashtag factors for social media marketing as the main components. Those factors were been figured out by the analysis of systematic literature reviews method and later be significantly implement for the enhancement of knowledge regarding a new contribution on online marketing field for social media platforms which becomes the phenomenon evolution recently.