Lean and Agile Supply Chains of E-commerce in Terms of Customer Value Creation

摘要

Among the reasons for shopping online are the following: availability of products 24 h a day, more attractive prices than in traditional shops, ease of finding rare or specialized products, a wide range of ways of having the purchases delivered or of receiving them, speed of order processing. It is not a simple task to reconcile all of these requirements, particularly because many different actors are involved in delivering value to the final customer. It also requires balancing between greater freedom, speed and low costs. The aim of this paper is to identify the nature of supply chains in terms of their lean and agile approach in the context of the type of product being moved (which can be sold via e-commerce), logistical solutions and supply chain management and configuration. The basic source of empirical materials was the author's survey. The studies were conducted via a direct visit of the interviewer in the enterprises.