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Disseminating Quality-Based Analysis of Microblog Users' Influencing Ability

机译:传播基于质量的微博用户影响力分析

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In fact, microblog users' influencing ability is the same thing to their spreadability. The research of microblog users' spreadability has received much attention in the past years, towards which most of the existing advanced methods are based on the spread range of users' blogs. However, those methods neglect the blogs' disseminating quality, we find that only the spread range of those blogs with disseminating quality could precisely indicate the spreadability of microblog users, yet those without will jeopardise the precision of the analysis of users' spreadability. In addition, the information dissemination in microblog mainly relies on the followers' reposting behavior, yet the existing methods have not taken much into consideration of the factors mat affect the followers' reposting behavior. In this paper, the blogs' disseminating quality in microblog is thoroughly studied. In addition, we propose a method to measure microblog users' spreadability based on the forecast of the spread range of users' blogs possessing disseminating quality. In the analysis, we innovatively combine the users' attention degree received from their followers and interest similarity between them. We conducted several experiments on the real data set of Sina Weibo, a very common and popular microblog in China, and the results prove the accuracy of our method.
机译:实际上,微博用户的影响力与他们的可传播性是一回事。近年来,对微博客用户的可传播性的研究受到了广泛的关注,目前大多数先进的方法都基于用户博客的传播范围。但是,这些方法忽略了博客的传播质量,我们发现只有那些具有传播质量的博客的传播范围才能准确地表明微博用户的可传播性,而没有这些方法将损害用户的可传播性分析的准确性。另外,微博中的信息传播主要依赖于追随者的转发行为,而现有的方法并未充分考虑影响追随者的转发行为的因素。本文对博客在微博中的传播质量进行了深入研究。另外,基于对具有传播质量的用户博客传播范围的预测,提出了一种测量微博用户传播能力的方法。在分析中,我们创新地结合了用户从其关注者那里获得的关注度以及他们之间的兴趣相似度。我们对新浪微博的真实数据集进行了多次实验,新浪微博是中国非常普遍和流行的微博,其结果证明了我们方法的准确性。

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