As technical communicators, we're typically working behind the scenes and missing an opportunity to establish longer-lasting impressions with our users or consumers (possibly a relationship). It is like being a cook in a restaurant, where the work is done behind closed doors and there is no personal connection is made. However, the server is the one who delivers, makes the connection, and gets recognition for passing on the work of the cook. Providing service and getting closer to the customer is ultimately the higher-value and better long-term path for career advancement. Get out of the kitchen!
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