Managerial Perceptions of Big Data: A Dynamic Organizational Capability

摘要

This qualitative research project seeks to gain an initial understanding of managerial perceptions of Big Data. Top level managers from large companies were interviewed about their understandings of Big Data and Big Data applications in their companies. Interview results were then thematically analyzed. Four major themes about Big Data emerged and then were further analyzed. The analysis of the four major themes suggests that Big Data constitutes a dynamic capability to companies. Thus, this study develops the concept of Big Data capability.