Chance Discovery in a Group-Trading Model - Creating an Innovative Tour Package with Freshwater Fish Farms at Yilan

摘要

Information Technology in modern days is developing very fast, which has brought out new opportunities for Electrical Commercial Businesses in Tourism Industry. Crossing the chasm between early adopters and an early majority is an important issue for tourism innovation diffusion. In this paper, a group-trading model called the Core Broker Model is used to create an innovative tour product and to diffuse the innovation through E-markets on the Internet. A core broker organizes an innovation team, using the technique of text mining, to create a featured tour package and initiate a joint-selling project for different type of providers. The core broker then recruits market brokers to form a market team to promote the tourism innovation, and put it on the websites for consumers to group-purchase e-coupons for the trip. With the advantages of group-trading in the model, the chance for innovation diffusion to cross the chasm is high.