Research on the Key Technology of Counselors using Social Network to Build Leading Topics

摘要

Negroponte once asserted in “Digital Survival”: “Bits as the DNA of information are rapidly replacing atoms to become the basic element of human society.” With the development of science and technology, contemporary information dissemination and media propaganda are moving towards the era of electronic media. The development of the three major technologies of mobile Internet, smart portable terminals, and cloud computing services has enabled people to create a new digitally civilized world and establish a new propaganda order through new media. The popularization of new media has brought new challenges and opportunities for college student work. As an important team for colleges and universities to carry out student work, counselors shoulder new responsibilities and missions.