Can Data Science Personalize the Media Industry?

摘要

Data science and data driven decision making istransforming and disrupting industries of all types and sizes.The media industry, with its changing competitive landscapeand evolving audience behavior, is not immune from thistrend. Many broadcasters are looking to data science as anew tool to help increase audience engagement and improvetheir competitive position. One key application of datascience in the media industry is to personalize the relationshipwith and improve the experience of the viewer. This paperexamines the role that data science does and can play in thisregard. It explores the data we have available, the challengeswe must overcome in its use and the opportunities that existfor organizations looking to become more data driven andpersonalized in the future.