What Is Dynamic Offer Generation? 1.Dynamic Offer Generation (DOG) aims to generate and optimize a dynamically priced set of flight and ancillary offers in real-time. 3. It combines two current trends in airline pricing and revenue management: Continuous Pricing and Ancillary-aware Revenue Management. The Dynamic Offer Generation Problem with One Ancillary Service 1.Suppose an airline offers one flight and one ancillary service: 2.Dynamic Offer Generation (DOG) solves these two problems simultaneously: 3.Which offer set should we present to customers? 4.What prices should we charge to maximize expected revenue?
展开▼
