In order to uncover the key influencing factors of logistics demand, this study explored the relationship between logistics demand and socio-economic development. This paper selected the total freight traffic to characterize the logistics demand from the point of view of macro economy, explored the impact of social and economic development indicators on logistics demand, and grey correlation analysis method was used to calculate the correlation degree between each influencing factor and logistics demand. Finally, taking Ji'nan City as an example, the empirical analysis of the influencing factors of logistics demand was carried out. The results show that the first industry production, the tertiary industry production, and per capita consumption expenditure have a significant relationship with logistics demand.
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