Should My Device Learn My Identity and Personality?

摘要

Understanding user identity and personality is vital for designing effective user experiences. Researchers have recognized that identity and personality are a confluence of various constructs. In our study, we examined identity orientation, personality traits and their manifestation on different platforms for 17 software professionals in urban Bangalore. We explored personality distribution of 1174 employees of our organization. Findings showed users to have high personal and relational identity orientations. Our sample was also high on openness and neuroti-cism and low on conscientiousness, extraversion and agreeableness. We established co-relations between these constructs and examined the self-observer asymmetry in perceiving them. These results inform user experiences on personal devices (including core applications), particularly for individuals who are oriented to their social and personal circles and less towards their community, or more towards accruing social approval than conquering personal challenges.