Development of statistical approach for estimating key competitive performance measures of smartphone applications

摘要

Along with the wide spread of mobile devices to access the Internet from anywhere at any time, the smartphone application market has been growing with amazing speed. The study of usages of smartphone applications by individual users, however, has been rather limited in the literature, relying upon real data collected from either a limited number of volunteers or the network level information at the sacrifice of details of individual users. This is so because it is virtually impossible to obtain such data needed for the study. Recently, however, this seemingly impossible task has been accomplished by a Japanese software development company named Fuller, Inc. by establishing a win-win relationship with Android smartphone users. Based on the massive data acquired from Fuller, Inc., this paper establishes a novel statistical approach for estimating the values of key competitive performance measures, which will provide useful business implications of interest to application developers.