Context awareness has been central to ubiquitous computing since the beginning. Thousands of systems with contextaware features have been realized in the labs world wide. The influx of mobile devices and the domestication of the WWW have given us great platforms to take context aware systems into the wild. However, commercial systems have so far been mostly limited to basic types of context, such as location. Higher level context awareness (e.g. socially aware software that can gracefully coexist with humans) still seems an elusive goal. Why is this so?
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