Simulation Research of the Influence of the Users’ Download Behavior in Social Applications

摘要

With the rapid development of smartphones and tablet computers, increasing number of applications appear in the market, forming a unique innovative trend of this emerging industry. One of the major features shared by many applications, especially social applications, is the social function. However, not all application service providers offer social applications that can obtain the user's preference. Therefore, the question of how to attract potential users becomes the first-and-foremost issue for application providers to consider. Based on simulation principle, the current study applied NetLogo modeling tools to simulating the potential user and social applications as "agents" on a set of simple rules and made the "agency" simulate the potential user, social features of applications in the market, and the user's decision-making process. Focused on the influence of download on the potential user's decision-making process, the current study aimed to help application providers better promote their social applications.