Website Trust to user online based Shari'ah Model determinant: A Case Study toward user behavior model

摘要

The development of online business has increased rapidly, and this is a change in trade and transactions. Consumer trust is very important in online business. Trust will ensure user satisfaction and comfort and become one of the intentions to make transactions. Today, many Muslim users have taken advantage of online businesses in making various transactions. However, customer trust, as one of the factors to measure success, must control e-commerce and also the attractiveness of websites and web service products that offer quality services. Studies show that trust has a significant effect on the acceptance and willingness of system users. Based on the literature, the role of trust in electronic transactions is seen from an Islamic perspective, and according to the consideration of Muslim users that the percentage is relatively significant. For this reason, the concept of Sharia is a must for the attitudes of Muslim internet users who are centered on religion which is likely to negatively impact the overall success of e-business. This paper analyzes the trust model in online business from a sharia perspective to build customer trust.