CHANGING THE LANDSCAPE OF LIVE SPORTS PRODUCTION WITH IMAGE-BASED TRACKING

摘要

In today’s highly competitive programminglandscape, producers are looking for new ways to augmenttheir programs—whether live or studio-based—anddistinguish them from the pack. Increasingly, virtual effectsand innovative camera moves are being deployed to help tellthe story more clearly and fully. Now image-basedtracking is a reality for broadcasters, allowing productionteams to virtually add and automatically adjust the graphicson screen according to the camera movement. They can eventie the graphics to an object in the scene, such as a player orcar, and track them individually with a high degree ofaccuracy. Image-based tracking gives broadcastersnew visual storytelling avenues (not just for sports but forother large televised events), as well as smarter, more costeffectiveworkflows and new advertising revenueopportunities. Audiences win too - receiving unlimitedinsight into the content they’re watching through a moreimmersive and detailed experience.