What Methodological Attributes Are Essential for Novice Users to Analytics? - An Empirical Study

摘要

Data analytic methodologies proposed to improve the productivity of a data analytic process have failed due to user resistance for changing their existing working practices. Thus, an attempt was made in this paper to determine methodological attributes influencing user acceptance, using literature on software engineering methodology adoption, Theory of Diffusion of Innovation and Technology Acceptance Model. Through a survey carried out among novice users we found that the relative advantage and result demonstrability of the analytical model development process as well as the usefulness of knowledge management are significant attributes affecting usage intention of an analytics methodology. The theoretical and practical implications for effective implementation of data analytic methodologies too are mentioned.