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Exploiting location based social networks in business predictions

机译:在业务预测中利用基于位置的社交网络

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The growing use of Location Based Social Networks especially in recent years provides large amount of data transactions. These data transactions attract many data mining researchers to infer various information from them. In this paper, a geographic business prediction technique is proposed, which infers business usage by exploiting data published about venues in Location Based Social Networks. The proposed technique is beneficial for investors and business decision makers. The proposed geo-business prediction technique considers spatial and categorical factors in the prediction process. Both factors affect the prediction accuracy rather than using traditional spatial prediction techniques, which are usually used where only the location feature is involved in the prediction process. Additionally, an outlier filter is proposed and applied to the data to avoid extreme values involvement in the prediction process in order to achieve better prediction accuracy. To test the proposed technique, an experimental case study is implemented. It uses data extracted from Foursquare about business venues in Texas State in the United States of America. The proposed geo business prediction technique has shown to provide better prediction accuracy than k nearest neighbor spatial prediction. The Application of the outlier filter, results in even higher prediction accuracy for the proposed technique.
机译:基于位置的社交网络的使用不断增长,尤其是近年来,提供​​了大量的数据交易。这些数据交易吸引了许多数据挖掘研究人员从中推断出各种信息。在本文中,提出了一种地理业务预测技术,该技术可通过利用有关基于位置的社交网络中的场所发布的数据来推断业务使用情况。所提出的技术对投资者和商业决策者是有益的。所提出的地理业务预测技术在预测过程中考虑了空间和类别因素。这两个因素都会影响预测准确性,而不是使用传统的空间预测技术,而传统的空间预测技术通常在预测过程只涉及位置特征的情况下使用。另外,提出了离群滤波器并将其应用于数据,以避免极端值参与预测过程,以实现更好的预测精度。为了测试所提出的技术,实施了一个实验案例研究。它使用从Foursquare中提取的有关美国德克萨斯州商业场所的数据。所提出的地理业务预测技术已显示出比k个最近邻空间预测更好的预测精度。离群滤波器的应用为所提出的技术带来了更高的预测精度。

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