Diffusion Model Based on a Complex Network of Green Supply Chain Management

摘要

The Implementation of green supply chain management (GSCM) is important for the sustainable development of enterprises, while the internal factors affecting the implementation of green supply chain management includes organization structure, resource ability and the performance of enterprises. In order to depict the mechanism that these internal factors affect the diffusion of GSCM within enterprises, this paper built a theoretical diffusion model of GSCM within enterprises. It concluded that: (1) As the network scale grew bigger, diffusion speed between the green supply chain management in the enterprise will reach a steady state with a decline in periodic fluctuations; (2) The increase of the mutual influence of upstream and downstream enterprises of the supply chain is conducive to the spread of the green supply chain management; the more competitive industry is not conducive to the spread of the green supply chain management; (3) The government, the media and non-profit organizations sped up the rate of diffusion of green supply chain management, but did not increase the diffusion steady state; (4) Enterprises under pressure can promote the spread of the green supply chain management.