SPEEDING BEHAVIORS IN BEIJING BASED ON THE THEORY OF PLANNED BEHAVIOR

摘要

Speeding is regarded as the main factors causing traffic accidents. A questionnaire study was conducted with speeding behaviors in Beijing to help understand the attitude, subjective norm, perceive behavioral control and intentions using the theory of planned behavior (TPB). The direct and indirect factors involved in self-reported speeding behaviors are examined. Perceived behavioral control appears to be the best direct predictor of self-reported speeding behavior. Subjective norms and intentions have weaker direct links with speeding behavior. Past speeding experience is the obvious factor which greatly effects the attitudes, subjective norms, perceive behavioral control and intentions of the speeding behaviors. Subsequently, some advice on the avoiding of speeding behavior is suggested by increasing the traffic safety awareness of traffic participants, improving road safety design, consummating road infrastructures, and strengthening law enforcement strategies.