Supply Chain Inventory Control Strategy Based on Risk Attitude

摘要

In this research paper, a coordination problem has been investigated by considering a single supplier and a single retailer who have different risk attitude in two-stage supply chain. First, we quantify the risk attitude for members of the supply chain with Prospect Theory and establish a supply chain optimal inventory control model with revenue sharing contract. Then we obtain the results of parameters range (revenue-sharing contract) in different risk attitude combinations and use Matlab for numerical example to verify the conclusions. The analysis suggests that revenue sharing contract can coordinate the supply chain and control the supply chain inventory within a reasonable range considering risk attitude.