Business Strategy Deltares' Delft3D: How to adjust business strategy of the company according to the changes in the organizational policies

摘要

A research institute in the field of coastal life and infrastructure has changed its strategy from licensing to the open-source code for the Delft3D modelling software - the company decided to use "dare to share" concept. In order to increase the number of users of the product, the company was looking for a methodology that could help to understand how to do that well. System Dynamics had been chosen as a tool, which is helpful to analyze the current strategy (to see how the system is working now) and create the policy in order to reach the goal and adjust the strategy. In order to do that, we will research the effectiveness of previous marketing efforts and test them in the model.