Understanding Vendor Selection in Crowdsourcing Marketplace: A Matter of Vendor-Task Fit and Swift Trust

摘要

With the development of global crowdsourcing marketplace, clients now search for online vendors that meet their various requirements. In spite of this popularity, little research to date examines how clients make the vendor selection decision. In that vendor selection in outsourcing has long been an important IS research topic, this issue is worthy of investigation in the similar but different crowdsourcing marketplace. Based on previous literature, we propose the concept of vendor-task fit in this study and test its relationship to vendor selection. In addition, we posit that swift trust also influences client decisions. Our research model is being tested through a field study of the leading Chinese-based crowdsourcing platform zhubajie.com. Contributions will shed light on the phenomenon of crowdsourcing marketplace, especially, vendor selection issues.