MEDIA COVERAGE OF FUKUSHIMA ACCIDENT IN THE RUSSIAN PRESS. LESSONS FOR RADIATION EMERGENCY RISK COMMUNICATION

摘要

The paper reviews recent results of content analysis of the Russian press and data of all-Russia public opinion polls on the subject of the Fukushima accident and discusses them in the wider context of challenges in communication of "no risk" messages to the public in the case of a nuclear accident. Radiation risk regulation base in the low dose range is proposed to be one of the main obstacles for the communication and a new approach to emergency risk communication is proposed.