Research and implementation of documented media asset management mode

摘要

With the rapid development of digital technology and information technology, high definition and documented producing and broadcasting has become a main direction in development of television program. This paper analyzed the disadvantages of the traditional media asset management mode based on tape, and made an exploration on a media asset management mode based on documented producing and broadcasting. Finally, this paper worked out a plan of media asset management according to the mode based on documented producing and broadcasting, and put the plan into program producing and broadcasting process of Communication University of China Television Station.