Chapter 20 Micro-blog Marketing of University Library Based on 4C Marketing Mix

机译：第20章基于4C营销组合的高校图书馆微博营销。

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Micro-blog has become a popular marketing tool for many institutions including university library to promote their products and services. This paper analyzes micro-blog marketing of university library in the 4C perspective and proposes several micro-blog marketing strategies for university library.

机译：微博客已成为许多机构（包括大学图书馆）推广其产品和服务的流行营销工具。本文从4C的角度分析了大学图书馆的微博客营销，并提出了几种针对大学图书馆的微博客营销策略。

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《International symposium on IT in medicine and education》|2014年|205-212|共8页
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Feng Qing; Shang Wei; Chen Huilan;
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Micro-blog marketing; University library; 4C marketing mix;

机译：微博营销;大学图书馆; 4C营销组合;
入库时间 2022-08-26 15:16:37

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1. O Foursquare como ferramenta de marketing: uma análise sobre a Biblioteca Central da Universidade Federal do Pará, Brasil (UFPA) The Foursquare as a tool of marketing: an analysis of the Central Library of Federal University of Pará, Brazil (UFPA) [J] . Erik André de Nazaré Pires, Carla Daniella Teixeira Girard Revista ACB - Biblioteconomia em Santa Catarina . 2014,第1期

机译：Foursquare作为营销工具：对巴西帕拉联邦大学中央图书馆的分析（UFPA）Foursquare作为营销工具：对巴西帕拉联邦大学中央图书馆的分析（UFPA）
2. Biblioteca sem fronteiras: estratégia de marketing para forma??o integral de usuários universitários Library without borders: marketing strategy for comprehensive training university of users [J] . Lara Batista Botelho, Leila Barros Cardoso Oliveira, Paulo José Medeiros Moraes, Revista ACB - Biblioteconomia em Santa Catarina . 2013,第1期

机译：图书馆无国界：对大学用户进行全面培训的营销策略图书馆无国界：对大学用户进行全面培训的营销策略
3. Perspectivas para o marketing de relacionamento na biblioteca central da Universidade Federal de Mato Grosso Perspectives for relationship marketing in the central library of Federal University of Mato Grosso [J] . Alexandre Oliveira de Meira Gusm?o, Kenia Vanni de Freitas Sukeyosi, Susana Taulé Pi?ol, Revista ACB - Biblioteconomia em Santa Catarina . 2011,第1期

机译：马托格罗索联邦大学中央图书馆中的关系营销的观点
4. Chapter 20 Micro-blog Marketing of University Library Based on 4C Marketing Mix [C] . Feng Qing, Shang Wei, Chen Huilan International symposium on IT in medicine and education . 2014

机译：基于4C营销组合的大学图书馆第20章微型博客营销
5. Strategic marketing for German universities: The use of American university marketing concepts for German universities [D] . Trogele, Ulrich G. R. 1995

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7. Application of Marketing Mix Elements to Improve Customer Satisfaction of Main Library, University of Colombo [O] . S. S. Johoran 2019

机译：营销组合要素在科伦坡大学提高主图书馆客户满意度

Chapter 20 Micro-blog Marketing of University Library Based on 4C Marketing Mix

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