CATASTROPHIC FORWARD THINKING IN THE CONTEXT OF THE AIRCRAFT COMMANDER IN THE 21st CENTURY?

摘要

1. My background is marketing and advertising with Ogilvy - part of the WPP global communications business. 2. In 4 decades with Ogilvy I've learned about business in general as well as the specifics of marketing and advertising with companies such as American Express, Unilever, Mars, Nestle, Shell. 3. Working on brands in sectors ranging from fast-moving consumer goods to tractors, retail, financial services, commodities, tourism etc.