IMPROVE THE PUBLIC IMAGE OF CHINESE HUMAN SPACE ACTIVITY THROUGHT SOCIAL MEDIA

摘要

The development of Internet technology triggers the birth of social media.The booming development of China's social media brings big challenges to the human space organization in public communication. This paper reviews firstly the development and influence of social media in China, the present situation and problems of public communication in China human space activity. Then, it discusses the application value and methods of social media in human space activity public communication, and demonstrates microblog's role and value in enhancing human space public image, based on the example of Tiangong 1 microblog.