Globalization has caused some cultures with little influence to become assimilated, which has graduallyresulted in the disappearance of these traditional cultures. Northern Chinese fishing minority groups, suchas the Hezhen people, represent this phenomenon. Affectively developing products based on Hezhenfishing culture can both help protect and develop this unique culture. In order to accomplish this goal, thisstudy firstly collected cultural symbols from Northern Chinese fishing groups by compiling and researchingthe distinct features of these people's religion, art, architecture, clothing, etc. Next an affective designmethod based on specific cultural symbols was presented through analyzing the relationship betweenculture and emotions. Finally, the design concepts of affective products that were integrated with Hezhenfishing culture features were proposed and a series of affective products were designed with the purpose ofrepresenting leisure furniture.
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