This article examines System Dynamics endogenous mental models from Kahneman's (2011) System 1 and System 2 thinking perspective. Mental models have evolved from a System Dynamics point of view of stocks and flows (Forrester, 1961; Sterman, 2000), multidimensional collections of images (Richmond, 1994; Senge, 1990), and an endogenous boundary (Richardson, 2011). The purpose of this article is to introduce Kahneman's (2011) System 1 and System 2 behavioral economics vocabulary to enrich the discussion of mental models as endogenous to System Dynamics models. In this article the "modeler" is a System Dynamics person and the "decision-maker" is a user of a System Dynamics model.
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