Exploratory Study on Emerging Market Entry Strategy - Systems Thinking Approach

摘要

The key foci of this study are the characteristics of emerging markets and strategies for entering emerging markets. Three theoretical frameworks are selected to demonstrate the characteristics of emerging markets: Institutional Theory, Transaction Cost Economics, and Resource-Based View. As a methodology, this study proposes five causal loop diagrams(CLDs), each of which integrates a series of causality mechanisms drawn from a comprehensive literature review. It was found that political activity and institutional void are critical factors in the characteristics of emerging markets, and Corporate Social Responsibility(CSR)/Creating Shared Value(CSV) and cultural distance should be considered as leverage points. While this study provides significant contributions to the field, it has limitations because the CLDs have not been tested