Strategic Choice of Supply Chain Price Leadership in the Financial Environment of Supply Chain

摘要

Under the background of supply chain finance, the interaction of financial instruments makes the connection between supply chain systems closer and the systematic characteristics more obvious. This paper studies the strategic choice and the mutual influence of choice between price leadership and price followership in the supply chain structure established by manufacturers and retailers. Traditionally, supply chain members prefer to be the price leadership, we develop a model to study a supply chain comprise of one manufacturer and two retailers, in which we discuss what kind of price leadership strategy will be adopted by supply chain members in the supply chain financial environment. By analyzing the game theory model under the three pricing conditions of manufacturer Stackelberg, retailer Stackelberg and vertical Nash competition, consider that manufacturer sets flexible wholesale price and uniform wholesale price for two retailers. The research shows that retailers prefer to be a price leader, and the manufacturer may choose to be a price follower. By contrast with the flexible wholesale price contract, manufacturer and the entire supply chain can make more margin by using the uniform wholesale price contract. when retailers are the price leader, they benefit more at the flexible wholesale price contract.