Continuance Intention on Mobile Social Networking Service: Examine the Effects of Habit and Gratifications

摘要

By integrating the uses and gratifications theory and habit theory, this study develops a theoretical model to explore factors affecting continuance intention of mobile social networking service.218 valid data were collected in China.The empirical results show that, cognitive need and affective need have significant impacts on continuance intention.In addition, habit is significantly determined by affective need, tension-release need and prior use, which further significantly influences continuance intention.