One research based on the tourists' perception of the ancient village's culture authenticity

摘要

Through the establishment of the model based on the tourists' perception towards the ancient village's culture authenticity, this paper try to find the relationship between culture motivation and authenticity and the relevance of authenticity and satisfaction and loyalty. The results will conduce to extract elements of the ancient village's culture authenticity and to design rich authenticity cultural tourism products, which will in turn contribute to win high market share obviously.